Omaha Public Power District launched its news website, The Wire, four years ago, offering insights and news about the utility, our work in the community, and the power industry. And now, it has a fresh new look and feel.
The redesign features a new logo, color scheme and story content categories. And it goes beyond aesthetics, with easier navigation and more responsive design that adapts to your screen size – whether you view on a desktop, tablet, or on your mobile phone. Our enhanced site also cross-links articles, to help you find related content more easily.
We invite our customers and media friends to visit oppdthewire.com to check out the changes we’ve made. Once there, you’ll be able to subscribe to twice-monthly newsletters that feature the latest OPPD and energy-related news.
Since 2015, OPPD has told its story on The Wire, through articles, videos and infographics and stories on a variety of topics, including:
The site also links to OPPD’s Storm & Outage Center – featuring the latest power outage and weather alert information, OPPD.com, our online bill payment page and OPPD’s social media channels.
“The Wire has been a valuable tool in telling our OPPD story,” said Tim Burke, OPPD President and CEO. “Our employees are doing great things, both in their jobs and in the community. The Wire gives us a way to share this meaningful work with our customers.”
“OPPD is committed to being transparent about our work,” said Lisa Olson, vice president of Public Affairs at OPPD. “It’s part of being a public power utility.”
Although the website has a different look, all of the content visitors have enjoyed will remain. Readers will also find more in-depth pieces that give a behind-the-scenes glimpse of the work OPPD does every day.
The Wire has had more than 200,000 users and more than 825,000 page views since its debut. Visitors to the site have been most interested in how OPPD’s electrical system works, from power plants to electrical circuits. They also frequently visit personal stories about OPPD employees in the Powerful Life category and economic development news that impacts the region, such as the announcement of the Facebook data center in Sarpy County.